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Online Marketing

Why is online marketing so important?

The Internet is the current environment in which both the advertising market and commerce in general are increasingly being transmitted. More and more customers are looking for the product they need through the Internet, and more and more retailers are offering it there.

Web marketing is a process of building and developing the positions of your company in the Internet environment. This includes building the subjective perception of your company by users, as well as technical construction and development of your site, its positioning in search engines, the development of its attendance and usability. That is why giving importance to online marketing is completely justified. For this reason, terms such as: SEO, copywriter, SEO copywriter, content management, e-mail marketing, keyword research, content management, social media, affiliate marketing, online advertising, online reputation, etc. are increasingly used. In short, Internet marketing has many tools. Among the most discussed are: SEO (search engine optimization), online advertising, social media and blogs, e-mail, reputation management, etc. And again, let’s emphasize that all these are tools that have one goal – to attract more customers in order to increase profits (profit is not just money). Handling Internet Marketing tools can attract customers and profits, and their skillful use can guarantee long-term, stable and profitable business results.

This quartet is undoubtedly at the heart of any marketing strategy

  • Product or service
  • The price (value) of this product. The price does not have to be monetary.
  • Promotion of the product or service.
  • The place and manner in which the product will be distributed.

But there is something missing in this quartet, and something essential! The most important thing is missing – People. Today, people are more connected than ever. This is the main element that distinguishes traditional from internet marketing. The element that defines markets:

  • People decide if they like a product;
  • People decide if they like the price of the product;
  • People decide if they approve of his way of advertising (PR);
  • People decide if the place (or way) to buy is convenient (

Maybe you already guess why online marketing is so crucial?
Through online marketing you have the opportunity to:

  • Increase in market share
  • Growth of your dividends
  • Opportunity to open new markets and horizons for your business or organization
  • Increase your audience with customers, suppliers, partners or people who talk about you or your business or organization
  • Connection with the whole world of your business or organization
  • 24h 7 days a week 365 days a year your online office or shop works for you
  • Raise your image
  • Round-the-clock PR for you and your business or organization

What exactly is Internet marketing?

First of all, it is good to clarify what it is not. Internet marketing (web marketing) is not a campaign and is not a one-time act. Web marketing is not about sending out promotional emails to anyone you come across and putting up banners where you can.

It is often said that online business has nothing to do with traditional marketing. But this is not true. Traditional marketing and a solid foundation that should not be forgotten and without which internet marketing would look like a soap bubble.

  • In real life, as well as on the Internet, marketing goes hand in hand with trade. Market research, product positioning, building a marketing mix, advertising strategy, etc.
  • On the Internet, however, all these elements of marketing acquire a new character, different from that in “normal” trade. New, hitherto unknown elements of marketing intervene, such as traffic development, search engine optimization, online promotions and more.
  • It is extremely important that the marketing methods and tools used on the Internet are well known and used professionally. The mechanical transfer of marketing techniques from “ordinary” Internet marketing can lead to unpredictable, often deplorable results.

Here are some of the steps in the web marketing process:

  1. Internet competition research
  2. Product selection
  3. Development of Internet pricing policy
  4. Development of a promotional policy for the Internet
  1. Defining goals
  2. Defining the target group of clients
  3. Defining active functionalities
  4. Defining keywords and preparing the texts on the site
  5. Defining navigation
  6. Development of color scheme and graphic original
  7. Building, testing and installing the site
  1. Establishing the ranking of the site in search engines
  2. Defining criteria for optimization evaluation
  3. Optimization of keywords and texts on the site
  4. Monitoring and analysis of the site’s ranking on Google
  5. Changes in keywords and content as a result of the above analysis
  1. Conducting advertising campaigns on social networks
  2. Monitoring and analysis of campaign results
  3. Create a cover for facebook
  4. Targeting a campaign of interest
  5. Promotion, presentation of products / services in social networks
  1. Building a database of visitors – potential customers
  2. Conducting advertising and promotional campaigns on the Internet
  3. Monitoring and analysis of campaign results
  4. Change of the content and structure of the site as a result of the analyzes
  5. Continuous monitoring and analysis of site traffic
  6. Changes in structure and content as a result of this analysis

You are probably impressed that here we have listed the phases of preliminary design and construction of the site. Yes, this is the most important thing. Web marketing is a process of product positioning in a given market, and in order for this positioning to be successful, the entire site needs to be consistent with the goals set by the marketing strategy.

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